Mega Bloks

Mega Bloks, Incorporated TSX: MB is a publicly traded children's toy company based in Montreal, Canada and the name of their most popular toy. Mega Bloks, the toys, are plastic building blocks very similar to the more famous ones produced by the Danish company Lego. Mega Bloks Inc. more...

distributes toys including Magnetix worldwide but are most popular in North America. They claim to be one of the top 10 toy brands in North America.

History

In 1967, Victor Bertrand and his wife Rita founded the company as Ritvik Toys, Inc. (a portmanteau word based on a combination of Rita and Victor). Ritvik was amalgamated with Ritvik Holdings Inc. on June 30 , 1998. On March 19, 2002, the name was changed from Ritvik Holdings Inc. to Mega Bloks Inc. Currently, the founders' sons Vic Bertrand Jr. and Marc Bertrand are COO and CEO, respectively.

The LEGO Group has filed suit against Mega Bloks Inc. in courts around the world on the grounds that Mega Bloks' use of the "studs and tubes" interlocking brick system is a violation of trademarks held by LEGO. Generally such suits have been unsuccessful, chiefly because the functional design of the basic brick is considered a matter of patent rather than trademark law, and all relevant LEGO patents have expired. In one of the most recent decisions, on November 17, 2005, the Supreme Court of Canada upheld Mega Bloks' right to continue selling the product in Canada .

Products

The company's building blocks come in four sizes.

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