Bulk Bricks, Lots

The Lego Group is a family-owned company, based in Billund, Denmark and best known for the manufacture of Lego-brand toys. more...

The company was founded in 1932. It was named one of the 100 Best Companies for Working Mothers in 2004 by Working Mothers magazine.

Legoland

The Lego Group has built several amusement parks around the world, each known as Legoland. Each features large-scale models of famous landmarks. The oldest of these is located in Billund. Others followed: Legoland Windsor in England, Legoland California in Carlsbad, and Legoland Deutschland in Günzburg. These parks have recently been sold to specialized companies, although the Lego Group retains an interest.

Retail stores

When the Mall of America opened in 1992, one of its premier attractions, attached to the Camp Snoopy amusement park, was the Lego Imagination Center. Two other Lego Imagination Centers are located in the Downtown Disney areas of Walt Disney World and the Disneyland Resort. These two locations are large Lego stores with lots of displays of Lego statues as well as a play area with bins of bricks to build with; they offer a large selection of Lego sets for sale, including sets which are advertised in Lego catalogues as "Not Available In Any Store."

October 2002 saw a significant change in the Lego Group's direct retail policy with the opening of the first so-called "Lego Brand Store" in Cologne, Germany. The second, in Milton Keynes, UK, followed very quickly - several dozen more opened world-wide over the next few years, and most of the existing stores have been remodelled on the new "Brand Store" template. One of the distinctive features of these new stores is the inclusion of a "Pick-A-Brick" system that allows customers to buy individual bricks in bulk quantities. How a customer buys Lego at a Pick-A-Brick is quite simple; Customers fill a large or small cup or bag with their choice of Lego bricks from a large and varied selection and purchase it. The opening of most of these stores, including the 2003 opening of one in Birmingham's Bull Ring shopping centre (England), have been marked by the production of a new, special, limited edition, commemorative Lego piece.

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